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Data-Driven Marketing Tools, Calculators & Research

Interactive unit economics calculators, verified marketing benchmarks, and deep search models designed for growth teams, founders, and performance marketers.

🧮 Free Interactive Calculators & Decision Tools

Client-side instant calculations backed by transparent mathematical formulas. No email required.

View All 23 Tools →
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Markdown & Docs

Markdown Viewer & Live Editor Online

Open, preview, and edit Markdown (.md) files with real-time GFM preview, KaTeX math formulas, Mermaid diagrams, and instant export to Word DOCX, HTML, or PDF.

ƒ(x): 100% Client-Side GFM + CommonMark Parser
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Markdown & Docs

Markdown to PDF Converter Online

Convert Markdown (.md) files into publication-ready PDF documents with 2x Retina resolution, LaTeX math, code highlighting, and custom page breaks.

ƒ(x): 100% Client-Side 2x Retina In-RAM Engine
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Markdown & Docs

PDF to Markdown Converter Online

Convert PDF documents to clean Markdown (.md) online in your browser. Extracts text, tables, headings, and lists with 100% client-side privacy.

ƒ(x): 100% Client-Side PDF.js In-RAM Parser
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Markdown & Docs

Markdown to Word (DOCX) Converter Online

Convert Markdown (.md) to Microsoft Word (.docx) documents online with native styling, One Dark code blocks, LaTeX math formulas, tables, and zero server uploads.

ƒ(x): 100% Client-Side docx.js In-RAM Engine
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Markdown & Docs

Word (DOCX) to Markdown Converter Online

Convert Microsoft Word (.docx) documents to clean Markdown (.md) online in your browser. Extracts headings, tables, lists, and code with 100% client-side privacy.

ƒ(x): 100% Client-Side Mammoth + Turndown Engine
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Markdown & Docs

Markdown to HTML Converter Online

Convert Markdown (.md) to clean, styled HTML5 code and fragments online. Features real-time HTML source inspection, KaTeX math formulas, One Dark syntax highlighting, and 100% client-side in-RAM privacy.

ƒ(x): 100% Client-Side Marked + DOMPurify In-RAM Engine
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Markdown & Docs

HTML to Markdown Converter Online

Convert HTML code, web pages, and CMS rich text into clean GitHub Flavored Markdown (.md) online. Features live Markdown source and visual preview, GFM tables, KaTeX equations, and 100% client-side privacy.

ƒ(x): 100% Client-Side Turndown + GFM In-RAM Engine
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Cohort Economics

Cohort & Unit Economics Simulator

Model customer acquisition cohorts from inbound traffic down to net contribution profit using ARPU, ARPPU, and ROMI.

ƒ(x): Profit = UA × (ARPU - CPA_visitor)
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SEO & AI Engine

AI Search Citation & GEO Readiness Analyzer

Simulate passage extraction probability, exponential positional decay (t½ ≈ 350 tokens), and multi-engine viability across Google AI Overviews, Perplexity, and ChatGPT Search.

ƒ(x): S_cit = 0.15·S_len + 0.25·S_pos + 0.20·S_fd + 0.15·S_edr + 0.10·S_dr + 0.15·S_fmt

🔬 Original Research & Empirical Benchmarks

Deep studies synthesized from 50–130+ primary sources via Google Gemini Deep Research.

All Studies →
📚 54 Sources Analyzed Updated: September 2026

Ahrefs vs SE Ranking (2026 Benchmark): Feature Parity, Index Precision & TCO Analysis

Head-to-head empirical benchmark across 54 primary sources and live stress-tests. Quantifies Ahrefs' 12.9x link graph advantage (35T vs 2.7T) against SE Ranking's 82% core feature parity at 41% total cost of ownership, daily rank tracking, and workspace credit mechanics.

82% Feature Parity
12.9x Backlink Scale Gap
52%–62% Annual TCO Savings
Read Full Report → 4,950 words
📚 72 Sources Analyzed Updated: September 2026

The Empirical Anatomy of AI Search Engine Source Selection and Citations

Cross-engine meta-analysis synthesized from 72 primary sources, Google patents, and Princeton GEO benchmarks. Deconstructs the 5-stage RAG retrieval pipeline, exponential positional decay (t½ ≈ 350 tokens), Information Gain entropy, and empirical passage-level extraction multipliers.

4.2 Avg Citations/Query
54.2% Top-10 SERP Overlap
~350 Tok Salience Half-Life
Read Full Report → 8,940 words
📚 138 Sources Analyzed Updated: September 2026

The Break-Even ROAS Trap: Why 68% of DTC Brands Operate at a Net Cash Loss

Audit analysis of 138 SEC Form 10-K filings, NRF benchmarks, and GAAP datasets proving why naive break-even ROAS (1/Margin) leads to insolvency. Quantifies return friction, 3PL logistics, gateway drag, CM1/CM2/CM3 waterfalls, and the 135-day Cash Conversion Cycle.

68% Cash Deficit Rate
+173% Naive Formula Error
3.2x–4.8x True B/E Floor
Read Full Report → 9,200 words
📚 47 Sources Analyzed Updated: September 2026

The Empirical Anatomy of Top-10 Google Rankings in 2026

Meta-analysis of 50,000 competitive SERPs proving why unique referring domains remain the primary search gatekeeper. Quantifies empirical domain deficits, annual link rot (t½ ≈ 3.47 yrs), and algorithmic velocity safety corridors across industries.

5.41x Pos 1 vs 10 Deficit
3.47 Yrs Link Half-Life
42.6x Seed Link Equivalence
Read Full Report → 5,200 words
📚 49 Sources Analyzed Updated: September 2026

Why the Traditional 3:1 LTV:CAC Ratio Is Broken for AI-Era Software

Continuous AI inference compute and token APIs compress software gross margins down to 50%–60%. Under these compressed margins, a nominal 3.0x Gross LTV delivers an effective Net LTV:CAC of only 1.65x—driving startups into structural cash flow insolvency.

55% AI Margin Median
1.65x Effective Net LTV
≥3.5x 2026 Net Target
Read Full Report → 4,800 words
Alex Zaremsky
Alex Zaremsky Growth Engineer & Search Strategist

I build data-oriented tools and research for performance marketing, SEO, and AI generative engines. This portal is maintained as an open workbench: every calculator uses transparent formulas, and every study cites primary data. If an interactive tool saved your team time today, that's the only metric that matters.